Local Demand Generation & Field Marketing Manager at an International Real Estate Investment Firm

Job description

The role
As our Local Demand Gen/Field Marketing Manager for the Netherlands, you will be the driving force behind our market presence and pipeline growth in the Dutch market.
Reporting to the Head of International Marketing, you will own the full demand generation engine: from email nurturing and event execution to localised strategy and budget management.
This is a very hands-on role, and you will work very closely with the sales team to ensure tight marketing-sales alignment and deliver measurable business impact.

Key Responsibilities

Email Campaigns:

• Design, execute and optimize email campaigns targeting prospects and leads across the funnel (awareness, nurturing, conversion)
• Segment audiences and personalize messaging to maximize open rates, CTR, and conversion
• Monitor campaign performance and continuously A/B test to improve results

Events and Field Marketing:

• Plan, organize and attend local events (trade shows, roundtables, webinars, partner events) to generate qualified pipeline
• Coordinate logistics, speakers, messaging and follow-up workflows for each event
• Identify and evaluate new event opportunities relevant to the Dutch market

Budget Management:

• Own and manage the Netherlands marketing budget
• Track spending, optimize allocations, and report on ROI across all marketing initiatives
• Work with Finance and Marketing leadership to forecast and plan quarterly investments

Demand Generation:

• Develop and execute integrated multi-channel campaigns to generate net-new demand
• Create content and collaborate with other regional teams to localize assets for the Dutch market
• Experience in managing paid campaigns across LinkedIn Ads, Google Ads, and other relevant Dutch channels
• Optimize targeting, bidding strategies, ad creatives, and landing pages to maximize ROI (with assistance of local freelance)

Requirements

Required:

• 5 years of experience in Demand Gen, Field Marketing, or Growth Marketing in a fast moving B2C/B2B environment
• Hands-on experience with email marketing platforms (Adobe is a plus)
• Strong project management skills with the ability to run multiple campaigns simultaneously
• Budget management experience with a data-driven mindset
• Based in Amsterdam and ready to come into the office

Nice to have:

• Experience in Fintech, Asset Management, Funds or B2B SaaS
• Familiarity with CRM tools (Adobe, Salesforce, HubSpot)
• Experience working in an international marketing environment

What We Offer

• A key role with real ownership and visibility within an international team
• A fast-growing company with strong ambition in the Dutch market
• The opportunity to build and scale marketing operations in your region

Bedrijfsinformatie

The company is an independent, international investment and asset management firm operating across multiple European countries. With offices in major international cities and a diverse, multicultural workforce, it is known for its strong growth, entrepreneurial mindset and innovative approach to investment and asset management.

The company manages a diversified portfolio of commercial real estate assets and serves a large and growing customer base. Employees come from a wide range of nationalities, creating a dynamic, international working environment with a strong focus on collaboration, performance and long-term value creation.

Contact

Solid Recruitment is exclusively responsible for the recruitment for this position. Solid Recruitment is the leading recruitment & selection agency active in the real estate sector. We specialize in placing real estate professionals, primarily with a bachelor’s or master’s degree.

You are kindly requested to send your application to Dionne Vrisekoop at Solid Recruitment (vrisekoop@solid-recruitment.nl). For questions or additional information, you may also contact Dionne by phone at +316-14485590.